The central theme \"Having a strong corporate image<\/strong><\/em> is made up of 8 dynamic, interactive training courses covering a wide range of fields: human resources, marketing, sustainable development, sales and service, and so on.<\/p>\n\n\n\n Everyone is sure to benefit from our training courses, and will develop the skills they need to increase their competence and knowledge in managing and growing their business.<\/p>\n\n\n\n You have two options:<\/strong> <\/p>\n\n\n\n <\/p>\n\n\n\n DISCOVER OUR TRAINING COURSES :<\/strong><\/p>\n\n\n\n Price, products, service, atmosphere: stand out from the crowd!<\/strong><\/p>\n\n\n\n Tuesday, October 10, 2023 - 9 a.m. to 12 p.m. <\/strong><\/p>\n\n\n\n Training location: Magasin de l'Abbaye, Saint-Jean-de-Matha<\/strong><\/p>\n<\/div><\/div>\n\n\n\n The aim of this workshop is to enable participants to stop and think from the customer's point of view, and assess whether their company's image and positioning would encourage customers to enter, find out more and buy. While reflecting on their positioning, participants carry out a diagnosis of certain management aspects in order to assess their coherence.<\/p>\n\n\n\n \u25a0 Competitive challenges Trainer :<\/strong> Daniel Tanguay, D\u00e9tail Formation <\/p>\n\n\n\n ___________<\/p>\n\n\n\n Attractive recruitment and HR marketing <\/strong><\/p>\n\n\n\n Tuesday, October 24, 2023 - 9 a.m. to 12 p.m. <\/strong><\/p>\n\n\n\n Training venue: Salle la Fabrique (Church), Ste-\u00c9m\u00e9lie-de-l'\u00c9nergie<\/strong><\/p>\n<\/div><\/div>\n\n\n\n The course will explain recruitment trends in order to attract and retain employees in the current context of labour shortages. To achieve this, various concepts will be discussed, including HR marketing, total compensation and best practices in recruitment.<\/p>\n\n\n\n \u25a0 Understanding the dynamics of employee experience Trainer <\/strong>: Mafalda Borges, Human Resources Alliance<\/p>\n\n\n\n ___________<\/p>\n\n\n\n Creating a strong brand to promote your company<\/strong><\/p>\n\n\n\n Tuesday, November 28, 2023 - 9 a.m. to 12 p.m. <\/strong><\/p>\n\n\n\n Training location: Rawdon Golf Club<\/strong><\/p>\n<\/div><\/div>\n\n\n\n Much more than a logo, your brand image is your company's DNA. In a world where consumers are constantly bombarded with advertising, your brand must be strong and easy to remember. Creating a sense of belonging among your customers is no small task, but it's what will set you apart from your competitors and make your brand the one everyone's talking about.<\/p>\n\n\n\n In a simple and effective approach to creating, managing and developing a strong brand, we'll look at its main components: identity, positioning and communications.<\/p>\n\n\n\n Other benefits of a strong brand :<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n Workshops<\/strong> Trainer :<\/strong> Nathalie Sirois, Audace Marketing<\/p>\n\n\n\n ____________<\/p>\n\n\n\n How to organize your customer service<\/strong><\/p>\n\n\n\n Tuesday, December 12, 2023 - 9 a.m. to 12 p.m. <\/strong><\/p>\n\n\n\n Training location <\/strong>: Center de loisirs Marcel-Th\u00e9riault, Saint-C\u00f4me<\/strong><\/p>\n<\/div><\/div>\n\n\n\n This workshop enables managers to reflect on the elements of customer service that are particularly important, and to organize customer service to be more effective with their employees.<\/p>\n\n\n\n \u25a0 Company balance sheet in customer service Trainer <\/strong>: Daniel Tanguay, D\u00e9tail Formation<\/p>\n\n\n\n ___________<\/p>\n\n\n\n Stimulate your team's commitment through mobilization and recognition<\/strong><\/p>\n\n\n\n Tuesday, January 30, 2024 - 9am to 12pm <\/strong><\/p>\n\n\n\n Training location: Club de Golf Rawdon<\/strong><\/p>\n<\/div><\/div>\n\n\n\n Become an employer of choice by adopting practices that foster commitment, a sense of belonging and recognition of your employees' work. Thanks to this training course, you'll learn how to become an agent of change and find tips and tricks to get your team to work closely with you.<\/p>\n\n\n\n \u25a0 Fostering your employees' sense of belonging Trainer :<\/strong> St\u00e9phanie Perreault, Alliance Ressources Humaines<\/p>\n\n\n\n ____________<\/p>\n\n\n\n The circular economy: an unavoidable transition <\/strong><\/p>\n\n\n\n Tuesday, February 13, 2024 - 9am to 12pm <\/strong><\/p>\n\n\n\n Training venue: municipal hall (MRC de Matawinie), Rawdon<\/strong><\/p>\n<\/div><\/div>\n\n\n\n Presentation of the circular economy concept and practical applications (14 strategies): a system of production, exchange and consumption designed to optimize the use of resources at every stage in the life cycle of a good or service, in a circular logic, while reducing the environmental footprint and contributing to the well-being of individuals and communities.<\/p>\n\n\n\n \u25a0 Introducing the circular economy concept: Responsible sourcing, Composting, Sharing economy, Mutualization, Reduction at source, Materials sorting Trainer<\/strong> Maillon Vert, in collaboration with Lanaudi\u00e8re \u00c9conomique<\/p>\n\n\n\n _____________<\/p>\n\n\n\n Web marketing: thinking about a global strategy <\/strong><\/p>\n\n\n\n Tuesday, February 27, 2024 - 9 a.m. to 12 p.m. <\/strong><\/p>\n\n\n\n Training venue: Salle la Fabrique (Church), Ste-\u00c9m\u00e9lie-de-l'\u00c9nergie<\/strong><\/p>\n<\/div><\/div>\n\n\n\n Here's a hands-on workshop that will give managers an overview of web advertising possibilities, but above all how to maximize them with a minimum of organization. Where to start, and how to integrate all your web marketing actions without losing your shirt and your time!<\/p>\n\n\n\n \u25a0 Online buyer behavior\n
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\u25a0 The 4 main components of customer positioning
\u25a0 The customer's eyes: key elements
\u25a0 The importance of consistency<\/p>\n\n\n\n![\"\"](\"https:\/\/matawinie.qc.ca\/wp-content\/uploads\/2023\/09\/formation-2-jpeg-1024x575.jpg\")
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\u25a0 Developing the three components of your employer brand
\u25a0 Understanding HR marketing concepts
\u25a0 Understanding the different cycles of successful recruitment
\u25a0 Perfect your recruitment techniques to attract the workforce
\u25a0 Improve your ability to identify the right candidates
\u25a0 The role of total rewards in attracting and retaining employees<\/p>\n\n\n\n![\"\"](\"https:\/\/matawinie.qc.ca\/wp-content\/uploads\/2023\/09\/Formation-3-jpeg-1024x575.jpg\")
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\u25a0 Creating the persona
\u25a0 Brand analysis (Issues, IPC, brand behavior)
\u25a0 The Chinese portrait<\/p>\n\n\n\n![\"\"](\"https:\/\/matawinie.qc.ca\/wp-content\/uploads\/2023\/09\/formation-4-1024x575.png\")
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\u25a0 Prioritizing the key elements of customer service
\u25a0 How customer service must be an integral part of management
\u25a0 The customer journey: the optimal experience?
\u25a0 Communication, supervision and monitoring of customer service personnel<\/p>\n\n\n\n![\"\"](\"https:\/\/matawinie.qc.ca\/wp-content\/uploads\/2023\/09\/formation-5-jpeg-1024x575.jpg\")
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\u25a0 Understanding the importance of a recognition-based culture
\u25a0 Types of recognition
\u25a0 Understanding your role as a change agent
\u25a0 Improve your communication skills
\u25a0 Understanding resistance to change
\u25a0 Promoting sustainable commitment<\/p>\n\n\n\n![\"\"](\"https:\/\/matawinie.qc.ca\/wp-content\/uploads\/2023\/09\/formation-6-jpeg-1-1024x575.jpg\")
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\u25a0 Practical applications tailored to the companies present<\/p>\n\n\n\n![\"\"](\"https:\/\/matawinie.qc.ca\/wp-content\/uploads\/2023\/09\/formation-7-jpeg-1024x575.jpg\")
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\u25a0 How to choose your social media and target your audience
\u25a0 The newsletter, direct contact with customers
\u25a0 Integrating all these cations: an action plan please!<\/p>\n\n\n\n
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