Formations Matawinie is back

The Table des partenaires du développement économique de la Matawinie is proud to unveil its 2023-2024 fall/winter training program. The joint annual training program is intended for entrepreneurs in the Matawinie RCM territory.

The central theme "Having a strong corporate image is made up of 8 dynamic, interactive training courses covering a wide range of fields: human resources, marketing, sustainable development, sales and service, and so on.

Everyone is sure to benefit from our training courses, and will develop the skills they need to increase their competence and knowledge in managing and growing their business.

DISCOVER OUR TRAINING COURSES :

The aim of this workshop is to enable participants to stop and think from the customer's point of view, and assess whether their company's image and positioning would encourage customers to enter, find out more and buy. While reflecting on their positioning, participants carry out a diagnosis of certain management aspects in order to assess their coherence.

■ Competitive challenges
■ The 4 main components of customer positioning
■ The customer's eyes: key elements
■ The importance of consistency

Trainer : Daniel Tanguay, Détail Formation

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The course will explain recruitment trends in order to attract and retain employees in the current context of labour shortages. To achieve this, various concepts will be discussed, including HR marketing, total compensation and best practices in recruitment.

■ Understanding the dynamics of employee experience
■ Developing the three components of your employer brand
■ Understanding HR marketing concepts
■ Understanding the different cycles of successful recruitment
■ Perfect your recruitment techniques to attract the workforce
■ Improve your ability to identify the right candidates
■ The role of total rewards in attracting and retaining employees

Trainer : Mafalda Borges, Human Resources Alliance

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Much more than a logo, your brand image is your company's DNA. In a world where consumers are constantly bombarded with advertising, your brand must be strong and easy to remember. Creating a sense of belonging among your customers is no small task, but it's what will set you apart from your competitors and make your brand the one everyone's talking about.

In a simple and effective approach to creating, managing and developing a strong brand, we'll look at its main components: identity, positioning and communications.

Other benefits of a strong brand :

• an instrument for rallying and building customer loyalty;
• a way to boost your business and differentiate yourself from the competition;
• a sense of pride for your employees.

Workshops
■ Creating the persona
■ Brand analysis (Issues, IPC, brand behavior)
■ The Chinese portrait

Trainer : Nathalie Sirois, Audace Marketing

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This workshop enables managers to reflect on the elements of customer service that are particularly important, and to organize customer service to be more effective with their employees.

■ Company balance sheet in customer service
■ Prioritizing the key elements of customer service
■ How customer service must be an integral part of management
■ The customer journey: the optimal experience?
■ Communication, supervision and monitoring of customer service personnel

Trainer : Daniel Tanguay, Détail Formation

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Become an employer of choice by adopting practices that foster commitment, a sense of belonging and recognition of your employees' work. Thanks to this training course, you'll learn how to become an agent of change and find tips and tricks to get your team to work closely with you.

■ Fostering your employees' sense of belonging
■ Understanding the importance of a recognition-based culture
■ Types of recognition
■ Understanding your role as a change agent
■ Improve your communication skills
■ Understanding resistance to change
■ Promoting sustainable commitment

Trainer : Stéphanie Perreault, Alliance Ressources Humaines

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Presentation of the circular economy concept and practical applications (14 strategies): a system of production, exchange and consumption designed to optimize the use of resources at every stage in the life cycle of a good or service, in a circular logic, while reducing the environmental footprint and contributing to the well-being of individuals and communities.

■ Introducing the circular economy concept: Responsible sourcing, Composting, Sharing economy, Mutualization, Reduction at source, Materials sorting
■ Practical applications tailored to the companies present

Trainer Maillon Vert, in collaboration with Lanaudière Économique

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Here's a hands-on workshop that will give managers an overview of web advertising possibilities, but above all how to maximize them with a minimum of organization. Where to start, and how to integrate all your web marketing actions without losing your shirt and your time!

■ Online buyer behavior
■ How to choose your social media and target your audience
■ The newsletter, direct contact with customers
■ Integrating all these cations: an action plan please!

Trainer : Dalia Fernandez, Détail Formation

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Introduction to the concept of sustainable innovation and the circular economy. Portrait of eco-design, definition of standards and strategies (biomimicry, design, 6RV regenerative design, economy of functionality, etc.). Tools (LCA, diagnostics, etc.) and benefits for companies, key success factors, as well as a few case studies.

■ Understanding eco-design

• Its place in the circular economy
• Definition, tools, strategies

■ Understanding the implementation process

• Commitment levels
• The benefits
• Key success factors

■ Thinking about opportunities for your organization

• Illustrate implementation with business cases
• Identify a company product.

Trainer : Véronique Bibeau-Poissant and Étienne Guinard (both industrial designers)

Information : Marie-Pier Branchaud, Communications and Project Management Officer / (450) 883-0717, ext. 222 / mpbranchaud@matawinie.qc.ca