MARKETING TRAINING - Learn how to profit from tourism events

The tourism industry is present in every region of Quebec. According to Statistics Canada, this industry represents over 10 billion in annual revenues, more than 29,000 businesses and over 380,000 jobs. If this clientele isn't part of your business plan, it's either because your business is very local (and then some), or you live on another planet!

This workshop enables participants to develop their business by diversifying their communication activities, including social media, with tourist customers and by developing collaborations in their community.

Training is provided by Training details.

Content elements

  • The basic needs of tourist customers
  • The profile of Quebec tourists and certain foreign customers
  • Marketing tools, including social media, to reach tourists (Trip Advisor, Facebook and others)
  • Possible types of collaboration with local companies

 

Pedagogical approach

With the help of interactive presentations, concrete examples and team exercises, participants are given a number of practical tools to help them reach and develop their tourist clientele.

 

Date Wednesday, November 29, 2017

Schedule 8:30 a.m. to 11:30 a.m.

Location: At La Fabrique (church)

350, rue Principale, Ste-Émélie-de-l'Énergie, J0K 2K0

Cost 50 $ / person, 30 $ if member of SADC Matawinie or a Matawinie chamber of commerce

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Registration and information 

mpbranchaud@matawinie.qc.ca

(450) 883-0717 ext. 222

Toll-free: 1-888-880-7824

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