MARKETING Training - Creating effective advertising

Are your ads bringing in less than expected? Are you at a loss for what to say to attract customers? In this workshop, participants will learn how to understand and use the ingredients of effective advertising, and how to create targeted advertising using a variety of media.

Training is provided by one of Quebec's leading training firms, Training details. 

The trainer is the renowned Daniel Tanguay!

Content elements

  • Placing advertising: there are many ways to do it
  • Appropriate content elements, depending on the media used (titles, images, colors vs. black and white, layout of elements)
  • Creating a catchy title
  • Choose images and words that grab customers' attention
  • Practices to avoid
  • Designing effective advertising copy

Pedagogical approach

Through interactive presentations, experience sharing and individual and group exercises, the participant is given the tools to create more effective advertising. During the workshop, participants evaluate various small-business advertisements and create a print ad for a newspaper.

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Date Wednesday, October 25, 2017

Schedule 8:30 a.m. to 11:30 a.m.

Location: At Centre des loisirs Marcel-Thériault

250 65th Avenue, Saint-Côme, J0K 2B0

Cost 50 $ / person, 30 $ if member of SADC Matawinie or a Matawinie chamber of commerce

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Registration and information 

mpbranchaud@matawinie.qc.ca

(450) 883-0717 ext. 222

Toll-free: 1-888-880-7824

Pub October 25 final

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