
The Table des partenaires du développement économique de la Matawinie is proud to unveil its 2024-2025 training program. This is a joint annual program of training and networking activities for entrepreneurs on the Matawinie MRC territory.
Over the coming months, we'll be focusing on the central theme of "optimizing work and productivity in all its forms". This theme will be explored through a wide range of training courses, such as Artificial Intelligence - work optimization component and productivityproject management, development of management and leadership skills, marketing - strategy and planningsocial media management, customer experience and the world of accounting and taxation.
Everyone will find something to their liking and, through the various training courses, will develop the skills they need to increase their competence and knowledge in managing and growing their business.
Click here to register for the full program
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DISCOVER À LA CARTE TRAINING :

Best employer brand activations (HR + Marketing)
Tuesday, October 22 - 9 a.m. to 12 p.m.
Training location: Club de Golf Rawdon, Rawdon
Having an employer brand is exciting... when you know what to do with it. Activation is employer branding in action. Regardless of the field, sept24 presents corporate activation approaches for promoting an employer brand to candidates and employees.
What kind of employer do your employees see you as? How are you perceived by the candidates who apply to you? Until you take matters into your own hands, what people think of you is your employer brand! Understanding and capitalizing on what makes you unique makes all the difference to your human resources, your employees and the success of your organization.
Trainer : SEPT24
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TAXATION and GST-QST (short form)
Tuesday, November 19, 2024 - 9 a.m. to 12 p.m.
Virtual training (ZOOM)
This workshop will enable you to learn about the various concepts related to taxation for self-employed workers and small businesses. Three main topics will be covered: The different legal forms and their tax treatment, deductible expenses and some basic notions related to GST and QST registration.
Trainer Carole Gagnon, CPA
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ChatGPT and AI training (beginner)
Tuesday, December 10, 2024 - 9am to 12pm
Virtual training (ZOOM)
Thanks to the ChatGPT and Artificial Intelligence training course, you'll discover and learn how to use ChatGPT to boost efficiency and performance in your day-to-day professional life. The training course immerses you in the multiple possibilities offered by ChatGPT, enabling you to take full advantage of its functionalities in your day-to-day professional life. Every word counts to achieve relevant results, and ChatGPT training will teach you how to formulate your requests strategically.
■ Identifying the reasons behind the AI craze
■ Learn to use artificial intelligence tools like ChatGPT
■ Establish how to integrate AI into your marketing strategy to gain in performance (social networks, SEO, advertising, web copywriting).
■ Stay on top of AI developments to make them a real advantage for your company in the long term (Image Generation, ChatGPT Plus news, Dall-E).
Trainer : The Rocket
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How to build an effective marketing plan
Two mornings: Tuesdays, January 14 and 21, 2025, 9am to 12pm
Training in virtual mode (ZOOM) + 3 hours of private coaching*.
Too many small businesses invest time and money in piecemeal marketing campaigns without any real preparation. Even if last-minute opportunities are sometimes interesting, good preparation can maximize your budget and your results. It's always good to have a good marketing plan, but you still need to know how to implement it. For some actions, it's better to call in specialists, but for others, it's better to do it yourself, with a minimum of preparation.
■ Assessment of priority marketing actions for the coming year to foster business development
■ Setting SMART marketing objectives to better assess marketing results at the end of the year
■ Identifying the most interesting levers and target clienteles
■ Identification of the media most likely to meet the objectives pursued
■ Drawing up a marketing budget simply and effectively
Trainer : Daniel Tanguay, Détail Formation
*The person must have participated in both training workshops to have access to the 3 hours of private coaching afterwards.
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CONFERENCE: Key trends and marketing strategies in a changing world
Tuesday, February 11, 2025, 11:30 a.m. to 1 p.m.
Conference in virtual mode (ZOOM)
This conference is aimed at entrepreneurs and managers wishing to understand and exploit current trends in marketing and business development. This conference aims to provide a moment of reflection and understanding on the key elements influencing marketing, sales and business development in today's socio-economic context. Don't miss this opportunity to update your knowledge and add significant value to your organization.
The program includes relevant and practical topics:
■ Maximizing digital marketing opportunities
■ The importance of the customer experience
■ Effective marketing strategies in times of change
■ Discover the latest trends in B2B and B2C marketing
Speaker: Audace Marketing
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Using artificial intelligence to facilitate content creation
Tuesday, February 18, 2025 - 9am to 12pm
Virtual training (ZOOM)
The course is aimed at entrepreneurs and marketing managers who want to improve their productivity and digital efficiency.
■ Using artificial intelligence for your content creation
■ How AI works and what it can do
■ The various artificial intelligence tools available
■ Content creation and copywriting, visual research and creation
■ Using AI to refine your digital strategy | Productivity and automation
Trainer Marco Bérubé, MOBUX
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Facebook Intermediate
Tuesday, March 11, 2025 - 9am to 12pm
Virtual training (ZOOM)
Businesses or self-employed professionals who have already created a Facebook page and want to go further will benefit from this training. This workshop will teach you how to optimize your page, how to use applications to create personalized pages, the importance of images and their format, and much more!
■ How to optimize the content of your Facebook page (the different components of the page)?
■ What are Facebook applications?
■ How do I create custom pages (home page and others)?
■ How to animate your page?
■ Managing comments
Trainer : Dalia Fernandez, Détail Formation
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Time management and optimization, learning to do more with less!
Tuesday, March 25, 2025 - 9am to 12pm
Training location: Golf Matha, Saint-Jean-de-Matha
In this course, we'll talk about the concept of manageable time, the habits you need to develop for healthy time management, task management, e-mail... We'll also talk about communication and time management, how to make the most of travel time, and even tips for finding time for yourself! A training course to give you back control of your time and enable you to do more with less!
■ You'll come away from this course with plenty of tools and practical tips to help you regain control of your schedule and boost your productivity. What's more, you'll learn how to better manage your distractions to rapidly increase your productive time.
Trainer : Company Qualimètre
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How to stand out from the Web giants
Wednesday, April 30, 2025 - 9am to 12pm
Training location: Club de Golf Rawdon, Rawdon
Companies no longer have a choice. They have to invest in marketing to maintain sales, and sometimes to attract quality employees too. For a local business, developing local and regional clientele is crucial.
This workshop will enable participants to understand the importance of marketing for business development, but above all to develop the skills needed to build a strong, credible and "sellable" brand image for their point of sale and online store.
■ The consumer behaviors that have changed since Covid-19 and those that are still with us!
■ The 3 most important components of marketing
■ Brand positioning, your company's DNA
■ Best marketing practices for maximizing point-of-sale appeal
■ The essentials for developing an online store that stands out from the Web giants
■The importance of creativity for good results at low cost
Trainers : Daniel Tanguay and Damien Massicotte, Détail Formation
Registration and information
Marie-Pier Branchaud, Communications and Project Management Officer / (450) 883-0717, ext. 222 / mpbranchaud@matawinie.qc.ca
