When a crisis occurs, every aspect of a company's operations is affected. How to get back on track after such a situation becomes one of the most important concerns. This program is designed to equip companies with the tools they need to implement new business strategies in order to bounce back, and to put in place the measures needed for a successful relaunch in a crisis context. Reviewing your business model is now imperative, and optimizing your sales strategies is a must.
Offered by the Continuing Education Department of the Cégep régional de Lanaudière and presented by SADC Matawinie in partnership with Services Québec and the Service de développement local et régional (SDLR), this training program is a goldmine for companies.
The program consists of :
- 8 webinars totalling 24 hours of training (8 x 3-hour webinars)
- 6 hours of individual coaching (4 coaching sessions of 1.5 hours)
Training methods include lectures, practical exercises and work tools to try out. Coaching periods consolidate what has been learned and guide entrepreneurs in the decisions they need to make to relaunch their business in the context of a health crisis.
No purchase of equipment is necessary. The trainer will provide participants with all the teaching materials they need to make progress.
- A certificate of participation is issued at the end of the program, indicating the number of hours of training and coaching received.
The topics covered in this program are : TO PUT IN YOUR DIARY
WEBINAR 1
Governance and management
- Exploring new governance models
- Business model review (BMC)
- Revisiting management style (PODC)
- Restate the company's mission, vision and values
WEBINAR 2
Business continuity planning
- Establish the conditions for relaunching your business
- Setting SMART objectives
- Establish performance indicators
WEBINAR 3
Human resources management
- Recognize the importance of good leadership and the need to
- mobilize work teams
- Identify the performance criteria for an effective meeting
- Review the organization of working hours to allow a degree of flexibility
- Reviewing processes and activities in the light of teleworking
- Ensuring the safety of its workers
WEBINAR 4
Marketing strategies
- Redefine your marketing mix: product/service, price, distribution, communication
- Identify your persona
WEBINAR 5
Sales management strategies
- Recognize new paradigms in society (consumer trends)
- Setting up a customer experience
- Optimize your sales strategies according to your resources
WEBINAR 6
Web marketing strategies
- Identify the conditions for a successful digital presence
- Recognize the importance of a web strategy in a relaunch situation
- Establishing a digital campaign strategy
- Optimizing your presence on social networks
- Check the possibility of setting up an online store to sell your products/services
- Manage distribution and customer service for online sales
WEBINAR 7
Inventory management
- Optimizing your supply chain
- Choosing an inventory management method
- Measure inventory performance (stock rotation, inventory)
- Evaluate direct and indirect costs
WEBINAR 8
Financial profitability
- Drawing up a cash budget
- Managing working capital
- Calculate costs to make strategic decisions
- Analyze the profitability of your operations
Trainer and coach : STÉPHANE LEMIRE
Stéphane Lemire holds a bachelor's degree in industrial relations, a master's degree in business administration and a doctorate in business administration. He is a dynamic individual with strong communication skills and over 20 years of management experience. Aware of the importance of teamwork, he is an excellent communicator who adapts easily to individuals. He has many achievements to his credit as a trainer, whether as a teacher at the Cégep régional de Lanaudière, as a lecturer at the Université du Québec à Trois-Rivières or in the management teams he has headed. He has also been a company shareholder, and is very familiar with the realities of the business world.
Cost : 200$ taxes included
* Places are limited to 15, so reserve yours early.
INFORMATION AND REGISTRATION
To register directly online : Registration
If you have any questions: mpbranchaud@matawinie.qc.ca | (450) 883-0717 ext. 222