The training is given by Daniel Tanguay of the firm Training details.
The aim is to understand how to build customer loyalty and learn how to play an important role in local development and purchasing.
Buy-local campaigns are on the rise in Quebec. And yet, if many companies only had local customers, they'd close their doors. In the age of the Internet, Google AdWords, e-commerce and social media, competition is no longer regional but global. It's no longer enough to simply raise awareness of the need to buy locally; it's time for businesses themselves to play a leading role in the development of local purchasing.
The aim of this interactive workshop is to raise managers' awareness of the role they play in referencing local businesses, and how their actions can help build customer and regional loyalty.
Content elements
- The difference between a satisfied customer and a loyal customer
- What is really buying local?
- The 7 levels of loyalty
- Why should customers buy locally?
- Word of mouth as a key strategy
- Loyalty and/or buy-local programs...a good idea?
Date Wednesday, March 14, 2018
Location: Rawdon Golf Club
3999 Lakeshore Drive, Rawdon
QC J0K 1S0
Schedule 8:30 a.m. to 11:30 a.m.
Cost 50 $ / person, 30 $ if member of SADC Matawinie or a Matawinie chamber of commerce
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Registration and information
mpbranchaud@matawinie.qc.ca
(450) 883-0717 ext. 222
Toll-free: 1-888-880-7824
